The solution will provide a mutually beneficial experience to encourage consent data collection
CHICAGO, Aug. 22, 2022 /PRNewswire/ — 3 radicalsA leading provider of audience engagement and consent data collection solutions today announced the signing of its newest North American client, Kayser-Roth Corp., one of the most innovative companies in the legwear industry, to drive direct consumer activation. To implement a set of adaptive customer experiences. and storage.
Kayser-Roth has traditionally relied on retailers to sell its apparel to consumers. As sales channels became more digitized, Kaiser-Roth looked for ways to build direct-to-consumer (DTC) relationships across e-commerce channels to meet growing digital consumer expectations. While many other manufacturing brands have missed the opportunity to listen, engage, and deliver value directly to their customers, Saffron-Roth seeks to deliver value that is consistent with providing privacy-focused consumer consent experiences. Therefore, Kayser-Roth aimed to better understand the motivations, needs and intentions of its customers, which would help them to deliver personalized marketing communications and offers, and promote everything through a mutually beneficial exchange of values. Promotes purchases and customer loyalty.
“We chose 3radical for three reasons: 1) their expertise in audience engagement and consent data collection; 2) their comprehensive range of services to support Kayser-Roth in activating and providing the data we have collected from our target groups; and 3) 3radical’s modular platform, which “is a highly customized solution that executes in just a few weeks without a large technical implementation and resource burden,” said Emile Consuelo, Chief Privacy Officer. “With our portfolio of innovative legwear brands, we aim to be at the forefront of how organizations engage with their audiences and build brand loyalty. And with 3 Radicals, we’ve already achieved 100% of the experience by aligning ingredients with consumer expectations. + Increase in marketing opt-in rates.”
3radical provides an agreed and fast content navigation solution integrated into all pages of Kayser-Roth’s BURLIX website. The experience delivers personalized content to inbound traffic based on media source and segmentation, and uniquely captures consent data to maximize your chance of receiving marketing opt-ins. 3Radical will provide source personalization and relevant interaction experiences based on customer segments as part of Saffron-Roth’s email program, which aims to reach an even deeper level of data collection. These client-declared values, needs, motivations and intentions will support individual future offerings and communications on an individual basis.
“We are excited to be working with Kayser-Roth, a company that has such a strong ethos of quality, sustainability and Made in America,” said Michael D. Fischer, CEO of 3Radical. “3Radical’s test-by-design customer experience for Saffron-Roth’s Burlix brand will ultimately determine the best approach for their other brands, including HUEnewyork.ca in Canada, followed by further international launches.”
To see for yourself how 3radical’s audience engagement solutions and strategies can help your organization develop its ability to go beyond traditional data and get to the heart of what truly inspires and drives your audience, contact us us today.
About Kayser Roth Corporation
Known for fresh, trendy ideas and products, Saffron-Roth is one of the most innovative companies in the legwear industry with a history spanning over 100 years. Its consumer-centric approach to product development, merchandising and marketing has made Kayser-Roth a leading supplier of legwear, leggings and nightwear across all business segments. Saffron-Roth’s portfolio includes manufacturing and/or licensing agreements for leggings, loungewear, sleepwear and socks with its own brands No Nonsense, HUE, Burlington, Burlicks, Blue Summit and other major brands. Saffron-Roth is proud of its three Made in USA manufacturing facilities in North Carolina and is actively committed to further improving its sustainability.
Born as a contemporary evolution of Kayser-Roth’s own Burlington brand, the technology first used in elegant socks as featured in the famous 1967 TV commercial ‘The Dance’, BURLIX celebrates everyday performance through the use of technology that you support everyday lifestyle. Feel the difference, visit burlix.com.
3 radicals is a provider of consumer data collection and audience engagement solutions. We help organizations listen to their customers and customize experiences by enabling them to collect consent data directly from their audiences. Crucially, it encourages human interaction through decision-driven journeys powered by 3radical’s gamification software. We use game science and comprehensive strategic services to design and support the customer experience, delivered directly to each recipient and optimized through data and real-time decisions. Each ongoing exchange results in agreed, acquired data provided by the consumer in a transparent, compelling, and mutually beneficial environment that encourages consumers to share more and engage. 3Radical operates globally through offices in North America, UK and Asia Pacific, serving leading brands across a variety of industries.