The cameo is set to go live again.
The platform, which allows users to buy personalized video messages from celebrities, today unveiled Cameo Live, a new feature that allows 10-minute video calls for up to 10 fans.
Cameo Live is an extension of Cameo’s previous efforts to expand beyond pre-recorded video. The company actually launched a version of Cameo Live in June 2020 that facilitates conversations with celebrities via Zoom; This iteration ended in April 2021. That same year, the company also introduced cameo calls, which were two-minute sessions billed as virtual meetings and greetings.
“A live video component has always been part of our mission to provide the most authentic and personal fan experience on the planet, but we really wanted to perfect it,” said Steven Galanis, CEO and co-founder of Cameo. The team has previously experimented with other versions of live video calls, gathering valuable insights from talent and fans to create them [Cameo Live],
Hosted on Cameo and not Zoom, the new version of Cameo Live allows users to include more people in the call (previously only up to 4 fans were allowed – now it’s up to 10). With the ability to suggest three different options for a date, users have more flexibility when scheduling live calls.
Cameo Live is part of the company’s name for Cameo 2.0 – that is, the next chapter in their quest to create a “full-service” platform fan experience. This is undoubtedly a strategy aimed at consolidating the company’s growth.
Cameo saw a huge jump in business in 2020 as celebrities sought new revenue streams during the pandemic and users sought fun ways to connect with loved ones remotely. But already in May information reported that Cameo laid off 25% of its employees (about 80 employees). The move was prompted by a drop in revenue: Cameo had about $100 million in transactions at the end of 2021 — a far cry from Galanis’ guidance of $200 million to $300 million for the year.
Galanis sees a kind of surprise and delight factor in Cameo Live, which is why the company often takes its core product to a higher level.
“Taking this one step further and making it a two-way experience is a huge opportunity for us,” he says. “Thousands of talent and fans are already incredibly receptive in the testing phase and with this launch and the endless number of ways the product can be used, we expect Bookings to grow the business.”
Live video calling was reintroduced after the cameo to promote the deal, first appearing on Fast Company.