As a new week begins, there are some high-flying sports deals to keep us on our toes game piece Delivered when we finish each week. Last week we saw a tennis powerhouse linked to new NFTs, one of football’s biggest stars choosing an unlikely crypto exchange partner, and another league deal in the US “Big Four” leagues linked to NFTs was. avenue found. It’s a week of games and crypto in the works. Let’s take a look at last week’s action:
Wimbledon NFT Drops on the DraftKings Marketplace
It is one of the most historic tournaments in the game with a history of gameplay going back almost 150 years. We’re talking Wimbledon, which began its 100th anniversary of the Center Court NFT last week, which coincided with this year’s event. Wimbledon runs until July 10th.
Ronaldo partners with Binance
While declining market activity has slowed high-flying sponsorship deals, Binance doesn’t seem to get the memo. The exchange was in full swing this week when Manchester United player and historic football legend Cristiano Ronaldo signed a new NFT deal.
The move comes less than two weeks after Binance’s CEO said on Twitter That a few months ago it wasn’t easy to say no to “Super Bowl publicity, stadium naming rights, big sponsorship deals, but we did it.” Binance and Ronaldo are expected to issue NFTs before the end of the year.
Binance is often not mentioned game piece, although it has seen coverage before. We have limited details on the size and scope of this deal, arguably Binance’s biggest deal to date, but we know this is a multi-year signing for both sides and NFTs between the two. expected to hit the market. coming months.
The NHL’s new NFT project
We’ve seen major league sports leagues across the US turn to the NFT, but outside of the NBA’s partnership with Dapper Labs to make the top pick, few leagues have dedicated initiatives. That changes last week when the NHL partnered with the NFT marketplace suite for digital collectibles. It is the NHL’s first and only partner in this category, and according to the press release, new leagues will be coming to the NFT market in the coming season.
Discussing the selection of Sweet, the League’s EVP for Business Development and Innovation, Dave Lehansky said:
“We have invested heavily in analyzing the market and establishing a fan-first strategy, and are now excited to announce a partnership with a company that will not only provide us with a premium digital NFT collecting experience, but one Commitment to building a comprehensive platform, designed and customized entirely for the NHL, with a sole focus on connecting with hockey fans in the most authentic and engaging way possible.
The Colorado Avalanche just clinched the Stanley Cup victory to close out this season.
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Binance (BNB) appears to be a buyer in a bear market, which bodes well for the company’s position on the other side of these market conditions, suggesting the exchange will thrive. , Source: BNB-USD on TradingView.com
NILE to Oregon NFT . still associated with
The University of Oregon Division Street was created last year as a vehicle to support athletes with NIL opportunities. The event saw a hugely successful campaign in its first NFT campaign, with famed Nike designer Tinker Hatfield creating a bespoke NXT collection that compared to snapping your fingers and strapping into a bespoke Air Max 1, was quickly sold out.
The latest Drop details came out last week, with a female-led cast of UO athletes responsible for new NFT release Vision of Flight. 75% of the proceeds are divided equally among the participating athletes.
Trevor Lawrence and Barstool Business Commentary
Our team has transacted new crypto and blockchain deals with athletes and entertainment stars for many years, including deals with Jacksonville Jaguars quarterback Trevor Lawrence. Last week, Lawrence responded to a tweet from Barstool Sports that the media outlet confirmed it was giving signing bonuses to the athlete’s team with his FTX Signing Bonus:
— Trevor Lawrence (@Trevorlawrencee) June 22, 2022
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Featured Image by Pexels, Chart by TradingView.com The author of this content is not affiliated or affiliated with any of the parties mentioned in this article. This article mentions the University of Oregon, whose author is an alumnus. This is not financial advice.