Hartoi: Hardoi Kisan Producer Company Limited (HKPCL), a producer organization established and supported by the HCL Foundation under its flagship program HCL Samuday, helps farmers increase their income by teaching them the art of bargaining. Established in 2017 with 10 farmers as shareholders, HKPCL today represents 5,000 small, medium and marginal farmers, of which 2,440 are shareholders, in 156 Gram Panchayats in 3 blocks of Hardoi District (Bahendar, Kachhauna, Kothawana). In 2018-19 the total turnover of HKPCL was Rs. 3.3 crores which has been gradually increased to Rs. 6.8 million in 2021-22. During his AGM at Hardoi today, the CEO of HKPCL discussed strategies to increase productivity and boost the company’s annual sales to Rs. 10 million by 2024.
Since its inception, HKPCL has channeled farmers’ zeal to provide them with a financially secure and decent living by selling their produce at a healthy profit, while preparing the workforce to develop a self-sufficient operating model.
Alok Varma, Project Manager, HCL Saturday said: “Rural India is experiencing a paradigm shift which in turn will lead to revitalization and uplift of the economy. HCL Samuday, through HKPCL, supports farmers in getting fair prices for their produce while eliminating the role of middlemen. We are sure that due to its success, soon more farmers will join the organization and determine their own destiny by selling all their products at better prices. Our goal is to increase farmers’ income by 25%. This is a real achievement for HCL Samuday as it proves that the concept we have developed is sustainable and can be replicated in other parts of the state and in the larger country.
Deepchand Maurya, a dedicated farmer and shareholder of HKPCL said: “I understood the importance of HKPCL’s business model, gathered around 55 shareholders and opened a peppermint oil distillation plant in my village. Thanks to HKPCL’s intervention in output marketing, not only have we collectively sold around 800 kg of peppermint oil at a competitive price of INR 975/kg, but our annual income has increased significantly. We are grateful to HKPCL and HCL Samuday for making us independent.”
Rajesh Maurya from Kothawana Block is now not only a farmer but also the manager of a vegetable collection center. Rajesh started in 2018 with a group of 70-80 farmers. The Patti Collection Center has had a business of INR 2.3 million with the sale of 1,717 tons of vegetables since its establishment. Such successes also encouraged other farmers and motivated them to face obstacles with renewed enthusiasm. “With the continued support of HKPCL, 50-60% of our production is now sold direct from home without the involvement of a middleman. Our vegetables are now distributed to eight to nine mandis in Bareilly, Lucknow, Kanpur, Dehradun, Varanasi, Assam etc..” said Rajesh Maurya.
In March 2022, the HCL Foundation unveiled the Center for Agriculture and Technology Transfer (CATT) in Hardoi, Uttar Pradesh, established as a joint initiative with the Department of Agriculture and Farmer Welfare, Govt. of Uttar Pradesh to train farmers in modern agricultural techniques and technologies, help improve crop yields and potentially help increase their income. Covering two hectares of land, CATT was established under a memorandum of understanding signed in 2020 by the HCL Foundation and the County Agriculture Department of Hardoi, UP.
Over the past 7.5 years, HCL Samuday has supported more than 76,000 farmers through training and capacity building in scientific farming methods. During this time, not only did farmer profits increase from growing vegetables, they more than doubled for paddy, corn and mustard, and also by ~59% for wheat.