EASTON, Pa.–(BUSINESS WIRE)–Data Scalp, the first online platform that captures consumer experiences and uses consumer data to rank companies in a performance dashboard, today announced the company’s official launch. Its proprietary business ranking platform allows consumers to report poor industry results. The platform aggregates these consumer experiences, giving consumers a powerful voice and a tool to learn from the experiences of others.
“Consumers should have the right to report the level of performance of one company compared to another, to select and reward good performers, and to avoid and penalize poor performers. Nowhere is this required more than in the aerospace industry, said Dwight Harris, founder and CEO of DataScale. “Despite the availability of social listening, polling, better business offices and focus groups, businesses still struggle to understand the customer’s voice. DataScalp solves this problem by delivering a revolution in consumer-centric data that reaches the highest level. Analyzes and gives company feedback.
For example, the level of service in the airline industry was extremely poor. In contrast to specific service ratings, which depend on taste, standardized service ratings require more detail so that consumers can distinguish between “good” and “bad” airlines, for example.
With DataScalp, consumers can contribute and access crowdsourced performance data about individual companies that can inform their pre-purchase decisions. The DataScalp platform captures and updates consumer input throughout the day. This continuous stream of data provides highly nuanced insights into business behavior and a simple dashboard of insights for consumers and businesses.
Organizations like airlines have the added benefit of having finer data that allows for better service optimization, such as: B. Maximizing the ROI of seat inventory through dynamic pricing. Other viable industries include insurance, healthcare, and legal that can also benefit from insights from DataScalp.
Just in time for the travel season, the DataScalp platform allows consumers to input quantitative data on airlines, which is then analyzed by AI to rank different companies. DataScalp also guides entrepreneurial action by pointing out specific ways to improve performance. For airlines, this includes data such as the number of on-time or late arrivals, whether travel disruption compensation is generous or small, and the impact of unscheduled maintenance on passengers. For many other companies, it’s details about customer experience, behavior, and preferences.
“There’s a huge disconnect between what companies think their customers want and what customers really want,” Harris said. “While sentiment analysis and ratings provide basic information about likes and dislikes, there really isn’t enough statistically valid customer information to explain why customers feel how they behave, why and companies.” What can you do about it?”
The DataScalp platform is continuously updated throughout the day to ensure timely, accurate information is presented on a dashboard that can be quickly interpreted.
“Holding the customer’s voice is one of the top business priorities for companies looking to maximize revenue and minimize costs,” Harris said. “Unfortunately, customer survey responses range from 5% to 30%, which means at least 70% of the customer base is not responding. DataScalp addresses the problem by relying on predictable consumer behavior – consumer complaints. We connect the dots using machine learning and statistical theory.”
DataScalp allows consumers to buy flights based on both price and business performance. They can also reward or penalize airlines for their own experiences, which is more data that goes into the company’s rankings.
“Data Scalp will ultimately help organizations improve by uncovering data that has been elusive for years,” Harris said. “DataScalp is a game changer for consumers and the entire aviation industry.”
About Data Scalp
DataScalp captures and engages the “voice of the customer” at the highest level by providing a consumer platform that ranks businesses based on the voice of consumer data. Businesses like airlines can use data to improve services, inventory management, dynamic pricing, internal operations and the customer experience.