Despite millions of subscribers, Dr. Pimple Popper no ad revenue.
The dermatologist behind the pimple-popping franchise, Sandra Lee made her YouTube debut in 2010 before composing her own show on TLC and expanding her following on TikTok.
Her channel now has more than 7 million subscribers and 2 billion views, but Lee says she’s struggling to make good money on YouTube because the site says its content is “too graphic” — an assessment she’s made What Business Insider called “subjective.”
The YouTuber’s worth is based on his view count, according to Influencer Marketing Hub estimates, which said Lee should make between $3 and $5 for every 1,000 views of his videos — meaning he’ll be making between $3 and $5 earned. Must have earned between $6 million and $10 million. Its a total of 2 billion views.
YouTube’s policy states that any content creators who post “graphic or violent content” risk having their videos removed and, in extreme cases, their account terminated. This includes “recordings or images showing bodily fluids, such as blood or vomit, with intent to shock or disgust an audience,” which might fit the description of some of Lee’s material.
Lee first received “strike” on his YouTube channel in 2016. Getty Images for Lord & Taylor Dr. Sandra Lee received the 2019 Critics’ Choice Real TV Award for Female Star of the Year. Getty Images
Lee told Business Insider that prior to 2016, his videos were making about $100,000 a month before YouTube began taking disciplinary action — though he says his content should always be educational.
“I’m really proud that kids now know what a lipoma is, or that they know you can’t just squeeze a cyst — you have to pull the sac all the way out to get it out,” she told Insider.
“We teach people about psoriasis or hidradenitis, but if you’re not motivated to publish this stuff, how are people supposed to learn it?”
Lee said she also sees similar content alerts in some of her TikTok videos.
“They suddenly changed the rules,” he surmised. “you [social media platforms] Because of all these new posters, they get bigger, but then they wait until they’re big enough to screw that up and ban it. ,
The post reached out to representatives from Sandra Lee as well as YouTube for comment.