Dream vacation on Ithaca despite the crisis: the hospitality industry wants to keep prices at last year’s levels

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Vacationers on the Greek island of Ithaca should feel good, enjoy the peace and the deep blue water. Loud clubs like in other tourist strongholds, for example in the Cyclades, do not exist here.

The green island in the Ionian Sea follows a different nature-based tourism model. After two complicated Corona years, a new season begins with new hopes.

“Ukraine would have had more visitors without the war”

Paola, who runs a restaurant in the capital, Vathi, is very optimistic about the city. “The season started very well. We must not forget that we have practically lost two summers to the pandemic.

If it weren’t for the Russian invasion of Ukraine, we would have had even more visitors. Many people from Balkan countries come to our island by ship. But we also have a lot of English, Americans and Italians.”

Boat rental is booming: vacation on the water instead of a hotel

Sea tourism has grown significantly in recent years. Currently 80 boats go to the port every day, in August there will be three times as many. Instead of hotels, holidays on the water are the new trend, says Giorgos Grivas, who runs a boat rental business.

“Ithaka is a beautiful island with a rich history, but many beautiful beaches are not within driving distance. For this reason, tourists choose to rent a small boat or ferry. This allows me and my partner to stay in the area.” Came up with the idea of ​​investing. And we are very successful.”

Ithaca is not only worth a visit in summer. Travelers enjoy the great outdoors in the off-season. There is also an attractive infrastructure for congress organizers.

Rising energy prices are causing problems for the tourism industry

Despite an optimistic start to the season, the war in Ukraine and rising energy prices are taking their toll on the tourism industry, confirms coffee entrepreneur Konstantinos Karavias.

“The increase in the price of petrol and many other products is a serious problem for holidaymakers, but also for businesses on our small island. We are faced with a dilemma. Should we absorb the increase or pass it on to our customers? should i do it And if so, in what proportion? I think most business people are trying to absorb the increased costs.”

Euronews reporter Apostolos Stykos says the island has never invested in mass tourism but has become loyal friends over the years, returning almost every summer. Despite rising costs, locals tried to keep prices at last year’s levels.

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