In 1970, Ford released an affordable sedan called the Maverick to compete against Chevrolet’s Nova. This affordable sedan lasted almost seven years in production. Although the base price was around $1,800 back then, the automotive market was very different than it is today. For the base price, no frills, no thrills, commuting, this was a great option. Similar to my 1970 Nova with a bench seat and pillar-mounted automatic transmission, black interior and optional sedan, the two-door, non-conspicuous-looking, exciting vehicle was a two-door.
This week in Grasso’s garage, it’s a Maverick, it’s a Ford, it’s cheap but it’s a truck! Ford Maverick to be exact. The notoriously affordable nameplate offers the same tremendous utility as Ford’s Ranger, which costs more but is right on target for the mid-size truck market. A base price of $20,000 really makes consumers consider the second vehicle they need for their projects and household chores. While the Maverick is also a great commuter, it looks great and ticks a lot of boxes.
The Maverick has upped the ante with the ever-popular EcoBoost 2.0-liter four-cylinder engine. With an eight-speed automatic transmission, this sleek little pickup is quiet, comfortable and a dream to drive. Other optional engines are also available, as is a continuously variable transmission on lower models. Fuel economy is also a priority these days and Maverick has it completely covered. In our test, it topped 38mpg and performed even better in city traffic. Very beautiful!
As for the interior, it’s original Ford and we love it. Leather seats, user-friendly infotainment with an 8″ touchscreen in the center console and all the extras you can enjoy in vehicles today. Our Maverick tester came in Alto Blue Metallic and had an upgraded Lariot luxury package. Overall options for our tester were under $8,000, while the Lariat four-wheel drive model started at $25,000.
For Ford, I get it; An affordable light truck option for commuting and utility around the home that everyone can enjoy. With price and looks coming first in consumers’ minds, Maverick is absolutely right. In fact, it’s Grasso’s Garage Small Pickup Truck of the Year! Great job Ford, it’s a hit!
Grasso’s Garage is here for you! Are you looking for a new car? I would be happy about an honest contribution. All you have to do is email me: [email protected]
as a test: $34,790
mpg: 42 cities, 33 highways, 38.2 as tested