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When CCP Games needed someone to help stage a massive 14,000-ship real-time space battle, they turned to Hadean. And that’s one of the reasons why the British startup raised $30 million.
London-based Hadian hopes to build the infrastructure for the metaverse and is already powering virtual worlds in immersive entertainment and enterprise digital twins. (We will be discussing the topic of real-time metaverse at our Gamesbeat Summit Next 2022 event in San Francisco on October 25-26).
Hadean develops distributed, spatial, and scalable computing for Web 3.0 and Metaverse. A distributed cloud platform is a software layer that enables scalability, security, and interoperability to power metaverse and immersive digital experiences for enterprise, retail, gaming, and government customers.
One of the challenges now is that advances in chips and computing power will not be easy to come by after Moore’s Law has slowed. Nvidia CEO Jensen Huang said Moore’s Law and the economic benefits that come from chip miniaturization are essentially dead — with the coming of the Metaverse.
Craig Bedis is the CEO of Hadian.
Keshani said that Web 3 and the open architecture will likely form the basis of the metaverse.
“We will not be the monopoly controlling this future,” she said. “We will see new, weird and wonderful business models that will empower the next generation of developers to build that future. And that’s why we’re excited. We don’t see ourselves as defining the metaverse. We build the technology that makes it possible to create this creative economy. We don’t know what it looks like. But we’re excited to be working with partners like Epic who share this vision.”
The funding was led by Molten Ventures, with participation from 2050 Capital, Alumni Ventures, Aster Capital.
Entrepreneur First and Incutel. Series A round with investments from Epic Games,
Help Haidian build the company’s scalable, interoperable, and secure metaverse capabilities.
Haidian can be viewed as an open platform for distributed cloud computing.
In an interview with GamesBeat, Hadeon Chief Operating Officer Mimi Keshani said it’s the “infrastructure” that powers the Metaverse to make it a reality.
“We’ve built a distributed computing platform, and we’ve built many apps that are very good for spatial computing,” Keshani said. “And that is of course very well suited to making virtual 3D worlds even better. We cut our teeth in the gaming industry.”
The company debuted in 2015, and current management, led by Haidian CEO Craig Bedis, joined in 2017. After a demo with CCP in 2019, it was able to sign a multi-year deal with Microsoft’s Minecraft.
“Hadion’s mission is to bridge the gap between the physical and virtual worlds – to help us make better decisions and ultimately improve the quality of our lives in the physical world,” Bedis said in a statement. “Today’s virtual world is a limited experience—small-scale, silent, and unsafe. Therefore, these are the technological challenges we face today. But we believe that the true success of Metaverse and adoption at scale will depend on how easily developers will be able to build their own experiences at scale by providing open and robust Metaverse-as-a-Service use technologies. We’re excited to partner with industry leaders like Epic Games who share our ethos and ambition for this reality.”
Hadean develops Metaverse components and has signed multi-year agreements with entertainment (Minecraft, Pixelynx, Sony, and Gamescoin), educational, and enterprise digital twin providers.
In 2019, Hadean ran a 14,000 player Unreal Engine demo with EVE Online producer CCP Games.
“Hadion’s computing power will provide the infrastructure we need to build an infrastructure.”
Scalable Metaverse,” said Mark Petit, vice president of Epic Games’ Unreal Engine ecosystem, in a statement. “The company’s technology complements Epic’s Unreal Engine by enabling large numbers of concurrent users and unlocking new tools for creators and developers. we are happy to make our contribution
Look forward to continuing to work together to advance Haddian and lay the foundation for the Metaverse. ,
Hadean bridges the gap between the virtual and the physical world.
This real-time demo demonstrated that the company’s infrastructure can accommodate large numbers of concurrent participants in a virtual environment. This new wave of funding will accelerate Haidian’s ability to give creators in the new and emerging Metaverse markets the tools to transform every aspect of how we work, create, buy and consume.
Hadean is collaborating with Pixelynx, the creator of the music metaverse, who aims to bring thousands of people together in virtual music festivals. It is also working with the British Army on training simulations.
Keshani said Hedion is focusing on the main issues, including the size where you need to reach out to players from all over the world. It also focuses on concurrent users, or the number of people you can integrate into the virtual world space in real time. According to Keshani, the company has tools that allow its customers to support thousands of players simultaneously in a single experience. Compare that to the hundred players you typically find in a game like Fortnite. Hadean is also working on security.
Fixing latency or lag when interacting in applications like games will be a big challenge for the Metaverse.
“The latency is based on physical limitations,” Keshani said. “The speed of light will not change. When we think of multi-thousand-player synchronous environments, we need a way to communicate between the core simulation and anything closer to the edge where people are playing the game.
Haidian’s software sits closer to the edge, minimizing the amount of information reaching end users to keep speeds high and bandwidth costs low.
“It’s about being clever or intelligent in sharing the right information that the client needs to keep statuses up to date and ensure messages are quoted correctly without overloading and demanding of them.” It’s threatening more likely to fall behind and eventually crash,” she said.
Keshani said that instead of creating a wrapper around the existing tech stack, Hadian redesigned the tech stack for the Web 3 era. The game developer does not worry about scaling. They just write the game logic and Hadian takes care of scaling in the cloud, Keshani said.
She believes the technology for the real-time Metaverse is not far off. In fact, he thinks we have too much processing power to handle the Metaverse. But we’re not using it efficiently right now, she said.
“You really should only pay for the cloud spend that you actually use,” she said.
Subspace tried to use hardware and alternative ways on the internet to overcome obstacles. But it turned out to be an expensive solution and Subspace went out of business. In contrast, Hadean focuses on working with customers on infrastructure and helping them use it more efficiently.
Keshani said the current solutions put a shell around existing technology for scaling applications, but they introduce a lot of complexity.
In terms of revenue, Hadian has generated over $10 million in revenue and beats 50,000 concurrent players in its scaling tests. The company employs 115 people.
When defining the metaverse, Keshani thinks of a real-time persistent 3D virtual world with a connection to the physical world.
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