Organic sales, which surpassed $63 billion, show annual sales growth. But some say consumer confusion over the importance of organic could slow future sales growth.
From seed to retail shelf, this summit explores working organic communication strategies, supply chain messages that can be scaled up and opportunities for new messages.
To help brands and retailers clear up this confusion, the New Hope Network is hosting the first Inside Organic Summit on Tuesday, August 23 at 12:00 p.m. ET. Several industry experts will be present at the free event:
- Representatives from NielsenIQ, SPINS and the Organic Trade Association will share the latest sales numbers and trends impacting the organic market.
- Erin Silva, Associate Professor of Plant Pathology at the University of Wisconsin, and Jennifer O’Connor, Regenerative Agriculture Expert, will discuss how organic practices create resilient and regenerative food systems and more. O’Connor is the founder of Guidelight Strategies, an agency that helps nonprofit organizations develop robust strategies, and is the executive director of Funders for Regenerative Agriculture, an initiative aimed at accelerating the increased use of regenerative farming methods. Director.
- Lee Robinson, Vice President of Merchandising, Grocery, Whole Foods Market, and Jeremiah McElwee, Chief Merchandising Officer, Thrive Market will share their insights into retail consumer feedback.
Register now to attend the Inside Organic Summit and click here to learn more about Inside Organic.
Editor’s note: Inside Organic Summit is not part of the Natural Products Expo virtual platform and requires separate registration.