Is Legit? Personal Vitamin Supplements & Tests Worth It?

Vitl is a personalized vitamin company found online.

After completing a free, five-minute online quiz with Vitl, you receive personalized supplements tailored to your unique health goals, diet, DNA, blood, and lifestyle habits. You can also order a DNA or blood test for greater personalization.

Is Vitl legit? How does Vitl work? Please keep reading to find out everything you need to know about Vitl and how the service works today in our review.

What is Vitl?

Vitl is a health and wellness company offering personalized nutritional supplements.

Many of us take the same multivitamins as other people. We use a one-size-fits-all approach even though we’re all different.

Vitl takes a different approach. This company produces a customized mixture of multivitamins for your requirements and bodily functions.

A 50-year-old needs different vitamins and minerals than a 25-year older woman. A person weighing 250lbs requires a different set of vitamins than someone weighing 125lbs.

However, Vitl looks at more than just weight and age. The company also considers your health goal, diet, lifestyle habits, DNA, and blood test results to create the perfect supplements for you.

Vitl was founded by a group frustrated with junk-filled supplements with poor scientific evidence. The company decided to take matters into its own hands, combining smart technology with the latest research to offer better, personalized supplements. The company is based in the United Kingdom and works with customers worldwide.

Vitl Benefits

Vitl Benefits

Vitl aims to provide personalized supplements that cater to your requirements. Some of the benefits of Vitl include:

  • Personalized daily multivitamins for optimal health and wellness
  • Formulated by nutritionists
  • Made in GMP-compliant facilities
  • Receive customized supplements based on a 5-minute online quiz
  • A complete blood test or DNA test for even further personalization
  • Vitamins, protein bars, Effervescents, digital consultations, and other supplements are available

How Does Vitl Work?

Vitl is based in the United Kingdom but delivers personalized vitamin packs to most of Europe, Australia, and the United States.

After completing the online quiz at, you can buy a personalized supplement built using your responses to that quiz. If you told Vitl you were concerned about immune function, you might receive a customized multivitamin with extra high vitamin C and zinc doses.

You can complete a DNA or blood test to receive even further personalized formulas. You order a kit, provide a blood or saliva sample, and let Vitl build a supplement based on your DNA or blood test results.

For example, you can complete the Vitamin Blood Test to build a supplement based on tested deficiencies in your blood.

Or, you can complete the DNA Nutrition Test, allowing the company to create supplements based on your DNA. People have different DNA, and yours could require you to use personalized supplements. Vitl’s DNA Nutrition Test is available to customers in the United Kingdom, the United States, and certain countries in mainland Europe (including Netherlands, Germany, Spain, Portugal, Italy, Belgium, Denmark, and Ireland).

After completing different Vitl tests and receiving your supplement, you can start taking the supplements daily to support health and wellness.

Vitl Products And Pricing

Vitl Products

Vitl offers customized supplements, DNA and blood tests, and other products and services through

The company’s products are separated into categories:

  • Personalized vitamins
  • All vitamins
  • DNA and blood tests
  • Effervescents
  • Travel packs
  • Accessories
  • Vitamin and protein bars
  • Digital health products

Personalized Vitamins

Vitl is best known for its personalized vitamins. The company offers two types of personalized vitamins, including the Personalised Pack (with four daily supplements customized to you) and the Essential Oil (a single personalized daily multivitamin):

Personalized Pack

Vitl offers a Personalised Pack with four daily supplements. You receive a box with individual vitamin packs unique to your health and wellness goals, DNA, blood test results, and other metrics. Your Personalised Pack could include a multivitamin, immune support supplement, omega-3 supplement, and relaxation formula, for example, customized to your unique physiology. You don’t need to complete a blood or DNA test to receive a Personalised Pack. Instead, you can receive a pack after just completing the online quiz. The average Personalised Pack contains around 40 nutrients, including 8 to 12 nutrients per capsule. You pay $54.95 for a one-month (28-day) supply.

Essential One

Essential One is a daily multivitamin customized to your unique needs. When you order Essential One, the package even features your name. For example, if your name is John, your supplement says “John’s Essential One.” Each bottle contains 30 vegan capsules with a blend of vitamins and minerals unique to your physiology. Completing the Vitl quiz allows you to receive personalized multivitamin recommendations online in five minutes. There’s no need for a DNA test or blood test. Each capsule is vegan-friendly, personalized, non-GMO, and free of bulking agents, anti-caking agents, artificial colors, preservatives, sugar, or gluten.

Essential One

All Vitamins

Vitl also offers other vitamin supplements, including multivitamins, specific single vitamins and minerals, probiotics, immune support formulas, and more.

Here are all the other vitamin supplements available through Vitl today:

  • Female & Male Multivitamin
  • Kids Multivitamins
  • Skin & Beauty
  • Rise & Energise
  • Sweet Sleep
  • Daily Biotic
  • Immune Support
  • Female Fertility
  • Pregnancy & Breastfeeding
  • Menopause Support
  • Vitamin C
  • Vitamin D
  • Omega 3
  • Vegan Omega 3

Female & Male Multivitamin

Vitl offers Female and Male Multivitamins to support health and wellness goals. The multivitamin was created by Vitl’s team of expert nutritionists and designed to keep energy levels, skin health, nail health, hair growth, hormone balance, and overall well-being. Vitl also customizes doses based on biological sex, with different amounts of biotin, zinc, iron, vitamin D, B vitamins, and plant extracts across the two multivitamins.

Kids Multivitamins

Suitable for kids aged three and over, the Vitl Kids Multivitamins consists of 30 gummies to support overall well-being. Each bear-shaped gummy is packed with vitamins and minerals to support healthy bones, growth and development, brains, and immune systems, among other benefits. The formulas are naturally flavored, designed with fussy eaters in mind, and contain the correct doses of vitamins A, C, and D recommended by the United Kingdom Department of Health.

Skin & Beauty

Skin & Beauty contains vitamin E, biotin, zinc, and several antioxidants to support skin and hair health from the inside out. Designed by Vitl’s expert nutritionists, the supplement can regulate hormones, support collagen production, and protect your skin against UV damage, among other benefits. Antioxidants can support healthy inflammation throughout the body and help defend against the visible signs of aging. Skin & Beauty contains grape seed extract, curcumin extract, astaxanthin, and other antioxidants.

Rise & Energise

Rise & Energise is an energy-boosting supplement featuring a blend of ginseng, B vitamins, and minerals to combat fatigue. Some people take Rise & Energise daily to combat mid-afternoon fatigue. Others take it to replenish nutrients and fill nutritional gaps. Like other Vitl supplements, the formula is vegan and highly absorbable because it lacks filler ingredients.

Sweet Sleep

Vitl’s sleep aid supplement is called Sweet Sleep. Sweet Sleep can support your body’s natural melatonin production for better relaxation by featuring a blend of calming plant extracts, soothing amino acids, and vitamins and minerals. Each serving of Sweet Sleep contains amino acids (like glycine and L-theanine), plant extracts (like lemon balm and cherry extract), and calming vitamins and minerals (like vitamin B6, zinc, and magnesium).

Daily Biotic

Daily Biotic is a gut health supplement featuring nine strains of probiotic bacteria. According to Vitl, the supplement promotes healthy digestion, targets the gut-brain axis, and supports overall health. Just take one capsule daily with food. Active strains inside Daily Biotic include Lactobacillus acidophilus and Bifidobacterium animalis. Plus, Vitl has added chicory root for prebiotic effects, helping to fuel your gut bacteria for superior results.

Immune Support

Immune Support reinforces your body’s natural defenses with vitamin C, D, zinc, elderberry extract, and turmeric. Designed by nutritionists, the supplement emphasizes the use of whole food extracts to support your body’s natural immune function. With over a dozen active ingredients per serving, Immune Support can help keep your body during cold and flu season or help speed up your recovery from illness.

Female Fertility

Female Fertility features folic acid, zinc, selenium, and vitamin C to help increase your chances of conception. Many women take folic acid before conceiving, and each serving of Female Fertility contains a strong dose of folic acid in a bioavailable form. By taking Female Fertility daily, you can support fertility and reproductive health and help regulate hormones. Take one capsule daily with food, and the supplement starts to support cell division, protect cells from oxidative stress, aid in normal thyroid gland function, and keep hormonal balance, among other benefits.

Pregnancy & Breastfeeding

Vitl also offers a Pregnancy & Breastfeeding supplement. You can buy the supplement alone or as part of the Pregnapack. Pregnancy & Breastfeeding provides the recommended daily dose of high-strength folic acid, among other nutrients. The ingredients can help prevent congenital disabilities (including neural tube defects) and support your overall health during pregnancy. By taking Pregnancy & Breastfeeding daily, you can support cell division, and iron levels, aid maternal tissue growth, and support breastfeeding, among other benefits.

Menopause Support

Menopause Support features a blend of nutrients to help with symptoms of menopause. By taking Menopause Support daily, you can purportedly help balance hormones, improve mood and energy, and support collagen production and bone health, among other benefits. Some women find the supplement relieves hot flashes and other symptoms of menopause, while others find it helps with mental fog and bone loss. Each serving contains soy isoflavones (which mimic estrogen), vitamin B6, and calcium, among other science-backed nutrients.

Vitamin C

Vitl offers Vitamin C, a potent daily dose for skin health, energy, immunity, inflammation, and more. Vitamin C is crucial for immune function. It’s also one of nature’s best antioxidants. You can support overall health and wellness by taking a vitamin C supplement daily.

Vitamin D

Vitl provides Vitamin D to aid in adequately functioning the immune system. Each two vegan capsule serving of Vitamin D contains vitamin D3. Vitamin D3 supplements are essential for those who live in northern climates or those who don’t get daily sunlight exposure. An estimated 60% to 90% of UK residents are deficient in vitamin D.

Omega 3

Get omega-3 fatty acids to support brain health, energy, heart health, and more with Vitl’s Omega 3. You get 500mg of fish oil with 250mg of DHA and 50mg of EPA per serving. Vitl added vitamin E for its antioxidant effects, helping protect fatty acids and ensure your body can absorb them.

Vegan Omega 3

Vitl also offers a vegan version of its Omega 3 supplement. Sourced from algae oil, the vegan formula can support heart and brain health like other omega-3 fatty acid supplements without using fish, krill, or other animal sources.

DNA and Blood Tests

Vitl offers DNA and blood tests, making it easy to get personalized recommendations and greater insight into your health beyond an online quiz.

Vitamin & Cholesterol Blood Test

You provide a single blood sample using the included finger-prick, and Vitl’s lab checks your blood for vitamins, nutrients, and cholesterol levels. Vitl can use your blood test results to provide personalized dietary and lifestyle recommendations. You can also sign up for a Vitamin & Cholesterol Test subscription, regularly checking your nutrient and cholesterol levels to see if your changes are working.

DNA Nutrition Test

Your DNA provides surprising insight into your health and wellness goals. A DNA test can help Vitl create personalized supplements based on your unique physiology. It can reveal your body’s diet, exercise, and lifestyle preferences according to your DNA. Your purchase includes 40+ in-depth reports on your DNA and a 1:1 call with a qualified nutritionist who can provide personalized recommendations based on your DNA. Order the kit, provide a saliva sample, and wait for results in two to three weeks.


Effervescent tablets dissolve in a glass of water, making them a tasty way to get daily vitamins and minerals. Vitl currently offers a single effervescent supplement.

Collagen & Vitamin C

Collagen & Vitamin C effervescent tablets support healthy, radiant, and hydrated skin from the inside out. Just dissolve one tablet daily in water to support collagen supply, protect skin cells with antioxidant effects, and aid overall health and immunity. Each tablet contains 1,000mg of hydrolyzed marine collagen, 80mg of vitamin C, and other ingredients to support health, wellness, immunity, and beauty.

Travel Packs

Vitl offers travel-sized supplements, including one-month supplies of Immune Support, Vitamin D, Omega 3, and others.

Vitl Immune Support

  • Immune Support Travel Pack: $8.45
  • Vitamin D Travel Pack: $4.22
  • Omega 3 Travel Pack: $9.45
  • Vegan Omega 3 Travel Pack: $9.45


A single accessory is offered: the Vitl Bottle.

The Vitl Bottle

The Vitl Bottle can help you stay hydrated while making it easy to take your vitamins. It’s a reusable, 500mL bottle featuring double-walled vacuum insulation to keep your drinks cold or hot. Plus, the powder coating prevents condensation buildup on the surface. It’s also BPA-free and made from stainless steel to avoid flavors lingering inside the bottle – no matter what you’re drinking.

Vitamin and Protein Bars

Vitl offers vitamin and protein bars for a nutritional boost. The bars in high in protein, low in sugar, and contain fewer than 150 calories. Each box contains 15 x 40g bars for around $36.95.

  • Focus Bar ($36.95): Available in chocolate brownie flavor, Focus Bar contains protein, fiber, vitamins, and minerals, including 14g of protein and 3.4g of fiber per serving with just 141 calories.
  • Glow Bar ($36.95): Glow Bar is a dark chocolate and raspberry bar featuring 15g of protein, 2.8g of fiber, collagen peptides, and B vitamins in each serving. You can support your glow from the inside out using proven beauty-supporting ingredients.
  • Energy Bar ($36.95): Vitl’s Energy Bar is a salted caramel-flavored bar with 14g of protein, 2.7g of fiber, vitamins, minerals, and other nutrients per serving. It melts in your mouth while promoting overall daily energy.
  • Variety Pack ($36.95): Can’t decide which Vitl bar is right for you? You can buy a variety pack with 5 bars each of Focus, Glow, and Energy.

Digital Health Products

Vitl offers two digital health products, including gift cards you can use on the Vitl online store and a virtual nutritionist consultation.

Nutritionist Consultation

Vitl’s Nutritionist Consultation provides personalized nutrition advice in a 40-minute session. You can discuss your dietary and lifestyle habits with an expert, then get nutrition recommendations personalized to your health and wellness goals. The nutritionist explores your diet and lifestyle habits, discusses your goals, and provides customized recommendations based on your preferences, restrictions, and health needs. Vitl employs a registered dietitian (RD) and a nutritionist to provide expert advice.

Digital Gift Card

You can send someone a digital Vitl gift card they can spend on the Vitl online store.

Vitl Features

Vitl Features

You can find other personalized nutritional supplement companies available today, including companies that make supplements customized to your unique DNA, blood test results, age, and gender. What makes Vitl unique? Why pick Vitl over competing companies?

Here are some unique benefits of ordering a test from Vitl:

Personalized Supplements with No Blood or DNA Test Required

You can complete a blood or DNA test for personalized recommendations from Vitl. However, you don’t need to complete either test. You can receive a customized supplement based on your Vitl online quiz answers. The quiz takes three to five minutes to complete. After completing the quiz, you can order a personalized Essential One daily multivitamin or the Personalised Pack with multiple daily supplements.

Superior Bioavailability

Vitl delivers nutrients in the most efficient and bioavailable form to ensure optimal absorption. Your body absorbs different types of ingredients in different ways, which is why you need personalized recommendations. With Vitl, you can relax knowing all vitamins and nutrients are being absorbed by your body with the highest bioavailability.

Customize Supplements Based on DNA

You don’t need to take a DNA test to get customized supplements from Vitl, but taking a DNA test can personalize it even further. Your DNA reveals surprising insight into which supplements you need. For example, people with the MTHFR gene may require vitamin B9 in its methylated form. You can complete a DNA test with an accredited lab recommended by Vitl, then submit those DNA test results to Vitl to receive a personalized supplement.

Customize Supplements Based on Blood Test Results

Vitl can also customize your supplement based on your blood test results. If your blood cholesterol reading was high on the last test, you might need different fatty acid supplements and other vitamins and minerals than someone with normal cholesterol.

Discounted Monthly Subscriptions

You can sign up for a Vitl monthly subscription and pay a discounted price.

Vegan and Non-Vegan Options Available

Vitl can also customize supplements based on your dietary restrictions. If you’re vegan and need a plant-based source of vitamin D3, for example, then Vitl can provide you with that source. Vitl also offers vegan and non-vegan sources of omega-3.

Pure, Simple Nutrients with No Bulking Agents or Preservatives

Vitl supplements are designed to provide your body with the necessary ingredients, including whole food-based vitamins and minerals. According to, the supplements contain no bulking agents, artificial colors, or preservatives.


All Vitl supplements are non-GMO and contain no genetically modified ingredients.

UKAS-Accredited, CQC-Registered Blood Testing Facility

Vitl offers blood test-based nutritional supplements to customers in the United Kingdom. The company partnered with a UKAS-accredited and CQC-registered blood testing facility in the United Kingdom to provide customers with quality, trustworthy blood tests.

Available to the United Kingdom, United States, and Parts of Europe

Vitl is available to customers in the United Kingdom, the United States, and many European countries (including the Netherlands, Germany, Spain, Portugal, Italy, Belgium, Denmark, and Ireland). The tests and supplements you receive vary between countries. Still, all customers can order customized supplements from Vitl (only UK customers get blood testing, while all other countries get customized supplements based on DNA testing).


Vitl maintains a medical advisory board with nutritionists, dietitians, geneticists, and other experts. All supplements were created in partnership with this medical advisory team.

Superior Tablet Design for Better Absorbability

Many companies use tablet-based multivitamins with anti-caking agents and bulking agents. Vitl takes a different approach, packaging vitamins and minerals into a clear capsule, allowing your body to absorb the ingredients immediately after breaking down the pill. It’s a filler-free, absorbable, effective way to get your nutrients.

Online Health Quiz

To get started with Vitl, take an online health quiz. That quiz asks a few questions about your physiology, dietary restrictions, allergies, stress, sleep patterns, alcohol and smoking habits, and health and wellness goals. Then, you receive a customized wellness report. You can proceed with a blood or DNA test based on that report.

US-Based, CAP-Accredited, CLIA-Certified DNA Lab

Vitl customers in the United States can use DNA testing to receive customized supplements. Customers with specific genes may require different supplement ingredients. Vitl works with a US-based, CAP-accredited, CLIA-certified lab for DNA testing for US customers. That US lab is also Illumina CSPro Certified.

  • Europe-Based, Illumina CSPro Certified DNA Testing: European customers complete DNA testing through a Europe-based, Illumina CSPro Certified DNA testing facility.
  • Supplements Made in GMP-Compliant Facilities: Vitl manufactures supplements in facilities compliant with good manufacturing practices (GMP) standards. All are made under the GMP license issued by the MHRA.
  • The Vegan Society Approved: Vitl can make vegan and non-vegan supplements. The Vegan Society officially approves the company.
  • HIPAA Compliant: Vitl admits the supplement industry is lagging on customer privacy, which is why the company goes above and beyond its privacy requirements. Vitl is HIPAA compliant, for example, and complies with GDPR, among other privacy standards – something not all supplement companies do.

Vitl Reviews: What Do Customers Say?

Vitl has strong reviews online from customers worldwide, and many customers are impressed with the value of Vitl supplements, the customized formulas they received, and their overall experience with the company. We’ll summarize some of the Vitl reviews below.

Vitl has a 4.5-star rating on Trustpilot with 1,100+ reviews, with 85% of reviewers giving the company a perfect 5-star rating. Most customers are satisfied with their Vitl supplements and how they work, with many customers experiencing noticeable changes to their health because of the company’s personalized supplements and other products.

Customers have excellent things to say about their experience with Vitl’s customer service team (the company calls its team the “Customer Delight” team). Generally, customers are happy with Vitl’s contact times, refund processing, and overall customer service experience.

One verified purchaser online claims he is “fully converted” to personalized supplements after being skeptical, claiming he’s been taking the supplements for just two weeks and already feels noticeably different for energy.

Vitl’s multivitamin has an average score of 3.7 stars out of 5 on The vast majority of negative reviews come from customers disappointed with the smell of the multivitamin. They smell different than other multivitamins (possibly because Vitl doesn’t use artificial filler ingredients), and some customers dislike the smell.

Vitl has received good reviews and feedback from supplement industry media outlets, with many experts, nutritionists, and industry specialists agreeing the company offers value-packed vitamins at a reasonable price.

The few negative reviews for Vitl come from customers who have not experienced significant effects from the formulas. For example, some customers have taken the supplements for months without experiencing a noticeable change. However, most customers find the supplements work as advertised to provide robust results.

Overall, Vitl is a top-ranked nutritional supplement company, blood test provider, and DNA test specialist, offering proven supplements and excellent customer service while maintaining competitive prices.

About Vitl

Vitl makes its supplements in a GMP-compliant facility. The company also maintains a medical advisory board with nutritionists, geneticists, dietitians, and other health and wellness experts.

Vitl also partners with reputable labs in the United Kingdom and Europe. For example, the company’s blood testing facility is based in the United Kingdom and is UKAS-accredited and CQC-registered. Meanwhile, Vitl works with an Illumina CSPro-Certified Service Provider in Europe and the United States to complete DNA testing.

Founder and CEO Jonathan Relph leads Vitl.

You can contact the Vitl customer service team via the following:

  • Online Help Center:
  • Email: [email protected]
  • Phone: +44 (0) 20 3488 0747

Vitl is based in the United Kingdom but sells products around the world.

Final Word on Vitl

Vitl is a supplement company offering a range of formulas targeting different health and wellness goals.

Found online at, Vitl can create supplements based on your responses to a 5-minute online quiz. Alternatively, Vitl can use the results of a DNA or blood test to fine-tune your supplement even further, giving you the specific ingredients you need to support optimal health.

Visit the official website to learn more about Vitl and how the company works!

Related: Rootd MULTI-Vitamins & Essential Minerals + Electrolytes

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Please understand that any advice or guidelines revealed here are not even remotely substitutes for sound medical or financial advice from a licensed healthcare provider or certified financial advisor. Make sure to consult with a professional physician or financial consultant before making any purchasing decision if you use medications or have concerns following the review details shared above. Individual results may vary and are not guaranteed as the statements regarding these products have not been evaluated by the Food and Drug Administration or Health Canada. The efficacy of these products has not been confirmed by FDA, or Health Canada approved research. These products are not intended to diagnose, treat, cure or prevent any disease and do not provide any kind of get-rich money scheme. Reviewer is not responsible for pricing inaccuracies. Check product sales page for final prices.

Alexandra Lewis

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