When shopping in the refrigerated aisle of a local grocery store, you notice the desserts that are a common feature on many Hispanic families’ menus—desserts that are sometimes seen at parties but are also great for a delicious treat at home. There is.
The maker of some of these desserts is an Argentinian who immigrated to the United States more than 30 years ago. Aida Awadh is the owner of the dessert line Mamma’s Baked Goods, which has been delighting the taste buds of residents of the Sunshine State for more than a decade.
The label on Flans and Tres Leches, manufactured by Mamma’s Baked Goods, bears the dessert’s name in English but also in Spanish, sending a signal that Hispanic hands are involved in making Avad America’s favorite dessert for Latino family celebrations. .
When Awad arrived in the United States, his first stop was Brooklyn, New York. She eventually moved to Florida, where she says she had no intention of becoming a businessman. Life had other plans for him.
“I worked as a decorator at Albertsons for eight years. Then I quit my job and went to work at Publix too and I thought it would be cool if I could make tres leches and desserts, which is a Latin American dessert,” she said. He decided to start his own business and started selling his sweets at the Bravo supermarket.
Dessert Mamma’s first baked goods were tres leches, which she said were “not very well known yet”. Shortly thereafter he added the flans.
While Awadh has reduced the intensity of her work by delegating responsibility for running the company to her children, she still works on special assignments.
Before she could find her desserts in the popular chain fridge, she had to build up a clientele that she and her husband distributed desserts to.
“I started in my own house, then I rented a kitchen and I started working in the kitchen and then I went to the commissariat,” she said. She eventually saw that Mexicans and Puerto Ricans made up a large portion of her clientele. “I had a lot of Mexican customers, they loved it [tres leches] And also Puerto Ricans. ,
Now the public can find desserts not only at Bravo, but also at Whole Foods Market.
“I want people to know what we’re doing, which also takes a lot of sacrifices for me because it’s not easy to build a client and I want people to know how we started with that, when someone does it.” want to do, they can too. Do the same,” advised Awad. “Don’t hold back, get to work.”
Her children have followed her legacy and sponsored Mom’s Baked Goods to ensure the company remains a family business. According to Tony Awad, who has run the company since 2012, it currently has about half a million dollars in sales.
“In a way, I’m glad they’re running this business well and I think they’re going to achieve a lot the way they run it,” Awad said. “They will continue to expand to sell not just here in Florida, but across the United States and even South America.”
When Oudh started making candy, the Hispanic population in Florida wasn’t as large as it is today, the businessman recalls. However, she said she was determined to find a niche in the industry and start her own business.
“I always thought I would keep going even if a year was a little bit weak no matter what because I always thought I would achieve more. I never thought it wouldn’t be good for me, Will…no, no, I always believed I would go on,” Awad said.
Drawing on decades of experience in the corporate industry, Avadh mentoring new entrepreneurs and those seeking advice on staying afloat in the world of entrepreneurship.
“If you have an idea to do something, do it,” she concluded. “Somebody has to take a risk.”