Online trade is also struggling with the bad consumer mood
Online shopping carts are now emptier than before.
Photo: Picture Alliance / Karl-Joseph Hildenbrand / DPA
According to the e-commerce association bevh, sales in the second quarter of this year fell compared to the previous year. Due to the current situation, people have severely restricted their consumption.
Updated: 07/06/2022, 16:23
Berlin. Online trade is also suffering from the poor consumer mood in Germany. In the second quarter, e-commerce sales of goods fell by 9.6 percent to 21.8 billion euros compared to the same period last year, according to the e-commerce association Bev in Berlin.
In the first half of the year, online retailers’ sales were 1.3 percent below the previous year’s level. Bevh deputy general manager Martin Gross-Albenhausen said e-commerce could not survive the widespread disruption to the consumer environment from the war in Ukraine. “In the face of rising living and energy costs, Germans are cutting back on goods or services that they don’t need.”
The sharpest drop between April and June was seen in electronics products, which fell 19 percent. But online sales of clothing and shoes also fell by 11.1 percent. Grocery and drugstore items were also purchased less frequently. On the other hand, online shops with larger household appliances, toys and pharmaceuticals increased sales.
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