See how magic is made at Jonathan Adler’s new Soho headquarters


Above: A look at Jonathan Adler’s new showroom.

come on. hand knitted, multicolored The carpet has been laid and you are cordially invited to immerse yourself in the glamorous world of Jonathan Adler in the new Atelier Adler in New York’s SoHo district. It’s a whimsical marvel for interior design addicts interested in not only getting their shopping therapy, but a glimpse into Jonathan’s artistic ceramic process – from the wheel to the kiln to your shopping cart.

The store is a portal to surreal fantasy: a riot of 70s-inspired acrylic spheres, irreverent pop art, wacky wicker animals and lots and lots of rainbow-hued tchotchkes. An ashtray (a pair of lips) sits on a cocktail table alongside a row of cannabis-scented candles, all protected by a huge photographic print of Lady Daphne Cameron on a tiger skin rug. It’s a rowdy scene that effortlessly transitions between the high and low brows. But of course you can expect that from the Jonathan Adler store – it’s one of 11 retail locations worldwide yes beauty,

Courtesy of Jonathan Adler

However, the store, which opened on May 29, offers a whole new shopping experience. Beyond the floor-to-ceiling wall of meticulously assembled exhibits and polished vases, customers can peer through the glass window to see eagles in their true element: donning their trademark white skinny jeans, his hands covered in mud, thrown on the steering wheel. “It gives you a close look at the creation of all these beautiful pieces,” says Adler. “It’s a real pottery studio with all the mess and chaos that’s going on. And it’s the heart and soul of this whole business.”

Unfinished vases of various sizes (and of course some spider-like objects) line a shelf on the back wall, some ready for the oven and others unfinished prototypes. A large table spans the entire room where two of Adler’s pottery craftsmen – Eddie Vera and Jack Mitchell – stand small blocks of wet clay with sculpting tools. A side door leads to a large oven that Adler brought in, a £2,000 behemoth that needed reinforced floor. The entire scene is revealed under a series of fluorescent lights mimicking Walter Di Maria’s permanent conceptual installation broken kilometer Located across the street – a homage to what Adler calls his “Temple”.

A view for eclectic goods for sale. mezzanine (Above) workplaces of homes.

Ethan Barbier

The hybrid space also houses the eponymous brand’s headquarters, a photo studio and a mezzanine lounge with a clubhouse-meets-office-meets-amusement park vibe. It’s the first time everything – Jonathan Adler – from creation to trading – is in a place Adler says he’s always dreamed of. “It’s amazing to see the creativity that has already started with human interaction and reminding people of what we do every day,” he says.

Adler says the studio is his “love letter to Soho,” a place that has long been part of his creative journey. “In the ’70s, my father would drive us three hours from our farm town and we would spend the whole day in the galleries in Soho,” he says. “He was a brilliant painter and I was a budding potter. I was probably the only 12 year old whose dream weekend was spent at the art gallery. The smell of oil paint is my Proustian Madeleine.”

A stylish lounge area for employees.

Ethan Barbier

Years later, in the 1990s, Adler moved into studio space in SoHo at Downtown Potters Hall, a pottery collection in a run-down loft that he shared with six other potters. “I paid $250 a month for a 10-foot by 10-foot room,” says Adler. “If the fire department had come to visit we would have been locked in seconds because it was so ramshackle and undercoded. But I didn’t care. I stayed la vi boehmeSoho style.”

The now 55-year-old homewares guru has since made almost $100 million worldwide draft business, written a Book, and was a judge on HGTV. But amidst his success, he didn’t forget the place where it all began. “Whenever I needed help, whenever I had ‘potter’s block,’ whenever I needed the perfect shirt, whenever I needed inspiration, Soho has come to the rescue,” says Adler. “Now I hope to return the favor.”

With the characteristic temperament there is no doubt.

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