GaiGai, an e-commerce grocery app in Singapore, has apologized for visiting their new “Goodwill Disbursement Credit Vouchers” or “GDC” vouchers for their promotional mailers. Marketing materials in the form of letters (pictured below) indicated that ‘GDC’ vouchers were being distributed to mark Singapore’s 57th anniversary to ‘subsidise recent increases in costs’.
Coupon redemption is done through the app, which users must download in order to offset a portion of their grocery purchases through the app.
The gimmick was brought to light on HardwareZone and many were quick to point out that the security was made like an official notice from a government agency. Many pointed to the letter’s use of the Merlion, which could be further misconstrued as an official symbol of the government. Also, there is an option to call it a GDC Coupon, which can be played on the official CDC Coupon.
On Monday night, Gaigai Singapore apologized for the gimmick and said in a Facebook post that the mailer was sent to residents in Hougang and Serangoon areas. It acknowledged that the GDC voucher marketing campaign misled residents into believing it was government affiliated and the company therefore offers its “deepest apologies”.
“We would like to be officially clear that we have been sending out mailers and are a legitimate company registered in Singapore. We want to make it clear that we do not represent any government agency, nor do we represent any government agency in any way. associated with the corporation.
The SG$55 voucher is legit and not a scam and was created to help Singaporeans “cut current inflationary necessities costs”.
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