Singapore Airlines has partnered with Bind Artisan on the airline’s upcycling project, an initiative to breathe new life into retired commercial aircraft and inflight service items. All products are actually made from recycled leather from Singapore Airlines Business Class seats. Let’s take a look at the upcycling project collection.
Four fabulous lifestyle products
The Singapore Airlines brand is recognized as one of the most prolific in the aviation industry, with the airline being named the second best airline in the world by Skytrax in 2021.
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The Bynd Artisan collection includes beautiful items made from vintage seats. Photo: tying artisans
Singapore Airlines also reflects its image of prestige and luxury in its sustainability-focused campaigns. The ultimate example of the airline’s efforts to glamorously engage with eco-friendly projects is its partnership with Beyond Artisan, resulting in a collection of trendy items made from recycled leather from the airline’s business class seats. The collection is presented to the world as a celebration of travel and homecoming.
Item prices range from $98 (key holder) to $315 (watch and valet stands). Photo: tying artisans
The idea of choosing leather for business class seats lives on in the romantic side of people traveling the world with their elaborate stories. After many years of service as a welcome and comfortable product on Singapore Airlines aircraft, leather from disused plush business class seats has now found a new life in the Upcycling Project collection, which includes four items:
- A wrist strap key holder; The key holder reads “Pull for Life Vest”, which is similar to the strap found under their seats and is used to take out the life jacket in the event of a possible water landing;
- a crossbody tote bag featuring a Singapore Airlines tie-dye motif; This product is ideal for keeping travel documents safe while traveling or for everyday necessities;
- a clock and servant tray stand; Designed for a dresser or desk, this product is ideal for storing watches and jewelry.
- A phone and name card stand to protect relevant phone numbers and business cards.
Singapore Airlines’ flagship keeper reads “Pull for Life Vest” and is aimed at flight enthusiasts. Photo: tying artisans
All items are delivered in velvet drawstring bags, in line with the sustainability concept behind the products; In fact, packaging can be reused in many different ways.
The Upcycling Project and Bind Artisan
Singapore Airlines’ The Upcycling Project aims to bring back various materials from the airline, including discarded aircraft parts or in-flight items.
To this end, the airline has partnered with various national and international brands to create stylish and lifestyle items. Bind Artisan, for example, was founded 70 years ago as a bookbinding company headed by a few highly skilled craftsmen. The store developed over the years is based on the concept of artisanal excellence.
All products are made from recycled seat leather. Photo: Singapore Airlines
It is not uncommon for airlines to sell parts of their retired aircraft and in-flight items, although each airline may have different reasons for doing so. For example, in 2020, financially strapped Thai Airways began selling inflight items and parts of its aircraft to boost sales as the Covid-19 pandemic hit. However, the reason behind Singapore Airlines’ upcycling project is the airline’s commitment. Environment through waste reduction. In fact, Singapore Airlines is currently enjoying a strong recovery, as evidenced by a very solid first quarter 2022 net profit.
Future Travel Experience Global takes place in Las Vegas September 6-9 – learn more about cutting-edge aviation technology and sustainability on the website here.
What do you think of the new collection from Singapore Airlines and Bind Artisan? Let us know in the comments below!