Small business owners bank on Saturday as holiday shopping season kicks off

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WASHINGTON (Grey DC) — Doug Abbey stands outside in the cold in a red hat and tightly tied scarf, ready to welcome shoppers to his pop-up store at a busy Christmas market in Washington, DC. This is an opportunity to promote your small business. , IconDC and for your passion over the years.

“It means turning back late in life,” he says of starting his small business. “I was able to really live out my passion for my city and architecture. And so it was really enjoyable, if not as rewarding as I wanted it to be. But I’m having a good time.

As holiday shoppers get a good look at big deals on Black Friday, the US Small Business Administration (SBA) expects shoppers to turn their attention to “Small Business Saturday” on November 26th.

Each year, the SBA partners with American Express to provide public relations.

“This is a great way for us to give back to the local economy and ensure we support all of their employees and families who are truly helping these incredible moms and pops,” said US Small Business Administration Administrator Isabella Casillas Guzman. She was joined by Gray Television’s Washington News Bureau reporter Jamie Bittner at the Christmas Small Business Market in downtown Penn Quarter.

American Express estimates that 2021 small business spending will hit a record high of $23.3 on Saturday. Arabic. The National Retail Federation also reported that last year’s 2020 holiday sales rose nearly 14% to a total of $889 billion.

The US Small Business Administration reports that about 62 million people are employed in 33 million small businesses nationwide.

Guzman acknowledged there are still challenges ahead as the nation’s economic recovery from COVID-19 continues. Still, she remains hopeful.

“We saw inflation slowing in the numbers last week and experts expect it to continue. Something that never ceases to amaze me as I am constantly traveling around the country with small business owners, there is hope and they are so inspirational for the future. They’re investing in their businesses and counting on big consumers this holiday season,” Guzman said.

Abhay reminds shoppers that small businesses can offer diversity, choice and service. Beyond that, he says, there’s a “feedback loop” that helps companies succeed.

“Standing in front of a client or customer and getting real-time feedback to find out what’s working, what they like, and what doesn’t. You know you’re not going to hit that big box,” he said.

How many people Abhay expects to visit the Christmas market on Saturday is difficult to say, he says. But he added, “I’m optimistic and I think people want to get out and they want to buy local.”

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