The 10-week program offers capital and hands-on instruction from an unrivaled list of go-to-market professionals
SAN FRANCISCO, June 23, 2022 /PRNewswire/ — Stage 2 Capital Accelerator, focused on helping early-stage founders build, develop and execute go-to-market strategies, today announced its 2022 cohort. The 15 companies in this year’s program represent a variety of PLG and SaaS industries, including development tools, user research, creator economy, and security.
Stage 2 Capital’s go-to-market accelerator announces the 2022 cohort of 15 emerging B2B companies.
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“We are excited to be working with and learning from Stage 2 Capital’s world-renowned mentors and coaches,” said Guillermo Salazar, CEO and co-founder of participating company ICwhatUC. “Scale is critical at our stage, and this is an amazing opportunity to understand how to emphasize the importance of data, efficiency and product marketability when revolutionizing a category.”
The Accelerator curriculum spans the entire go-to-market spectrum, with topics such as hiring the first sales representative, drafting an early content marketing plan, creating compensation plans, and developing a customer success playbook. Participating companies not only learn from the Stage 2 Capital team, but also work directly with executives who have successfully managed and scaled companies in the past.
This year’s remarkable lineup of coaches, mentors and guest speakers includes go-to-market executives from top software companies. Executives involved in the program include Chris Degnan, CRO of Snowflake, Carolyn Mellor, SVP of GTM Strategy & Operations at Zendesk, Kate Ahlering, CRO of Calendly, and Scott Holden, CMO of ThoughtSpot.
“It’s important to me to leave the startup ecosystem better than I entered it,” said Amy Volas, founder and CEO of Avenue Talent Partners. “Being part of the Stage 2 Capital Accelerator as a coach and mentor is a dream come true with a chance to make a difference for these incredible startups.”
To learn more about the Stage 2 Capital Accelerator and its 2022 cohort and educators, read the full announcement here,
About Stage 2 Capital: The first go-to-market venture capital firm, Stage 2 Capital combines capital and GTM execution expertise, leveraging its elite LP base of over 300 executives from Unicorns and Fortune 500 companies to help portfolio companies grow revenue and… support acceleration of growth. Co-founded in 2018 by Jay Po, former investor at Bessemer Venture Partners, and Mark Roberge, former CRO at HubSpot, Stage 2 Capital invests in B2B software companies between late seed stage and Series A. For more information, see: http://www.stage2.capital
SOURCE Level 2 capital