Survey: Consumers pay more attention to prices than sustainability

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opinion polls

Consumers pay more attention to prices than to stability

When buying groceries, many consumers value the price more than the organic quality. This was the result of an online survey.

Photo: DPA

Since the beginning of the war in Ukraine, everything has become expensive, especially food. How safe do people think the food supply in Germany is?

Quakenbach. In view of the high food prices, sustainability aspects only play a subordinate role for consumers when making purchases. At least that’s how it is according to a recent survey.

According to the results of a representative online survey commissioned by the German Institute for Food Technology (DIL) in Quekenbrück and state initiatives of the food industry in Lower Saxony, shopping behavior is currently dominated by concerns about rising prices and food shortages. Is. From April 21 to 25, two months after the start of the Ukraine war, around 1,500 people were interviewed nationwide.

Focus on price rather than stability

Almost 70 percent of those surveyed stated that they sometimes spent significantly more money on food than before the Ukraine war. About 24 percent said they spent the same amount on food as they did before the war in Ukraine.

When shopping, the survey participants currently pay particular attention to special offers or cheap groceries. For some, aspects of climate and environmental protection have taken a back seat, it said. During the corona pandemic, on the other hand, sustainability aspects were particularly important for many.

worried about lack of food

Surveys show that a secure national food supply is just as important to people as the regionality of the food. What is surprising, however, is that 42 percent of those surveyed do not see German agriculture as crisis-proof. Study co-author Adriano Profetta said the outbreak of war made people more aware of their dependence on agricultural imports.

Food shortages are a concern for most of those surveyed: almost 80 percent of those surveyed stated that they considered shortages to be likely, at least for individual food groups. More than half consider an imminent ban on cooking oils (67 percent) and staple foods such as flour, sugar or pasta (58 percent) or bread and baked goods (36 percent) to be likely. Is. Bottlenecks in local fruit, wine or seasonal vegetables, on the other hand, are considered unlikely.

© dpa-infocom, dpa:220622-99-754272/2

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