July 29, 2022 64 views
With uncertainty reigning across the industry, aided by the government crisis, the challenges in the coming months are bleaker than ever. Rising interest rates and a sluggish economy often spell doom for the housing market. Add to this the rising inflation rate and the cost of living crisis, and sellers are being bombarded with very negative attitudes. Despite this, the average cost of a home has risen for the 11th straight month, with the average property up 12.8% in the year ended May 22. So if that’s the case, are we really heading for a crash, or are we just telling ourselves one thing and what can you do to debunk the myths?
With much noise in the housing market and a flurry of mixed reports from sellers, maintaining confidence has never been more important than keeping the housing supply going. With inequality across the country higher than ever, it’s less about the average home price index and more about the real situation in your catchment area. A new collaboration between InTouch Display, the market-leading display provider, and Dataloft Inform, the award-winning market insight provider, can offer sellers the right solution right at their doorstep.
InTouch offers touch and non-touch display solutions that instantly enhance the agent’s visual impact on the road. Thanks to the ultra-bright screen and customized content software, your business will shine day and night. Digitizing your window displays not only increases your visibility but also creates 24/7 conversation with the high street.
This is where Dataloft’s online platform can transform the information you provide on screen, offering hyper-local sales and rental statistics along with engaging market commentary. Its team of experts turns millions of real estate market records into stories, trends and insights. The platform is packed with relevant and interesting content that will empower your agency to control the real estate market history in your area.
This new pack not only increases your exposure on the high street, but also gives you an excellent opportunity to thwart mainstream media hype, dispel myth and reduce later and often unnecessary uncertainty. Your agency becomes the authoritative voice with accurate, tailored local statistics, allowing you to outperform the market with data-driven intelligence.
For agency chains with multiple branches, a daunting market challenge can be turned into an opportunity. Dataloft’s deep market insights enable large chains to control the narrative across the region. The leading provider of up-to-date regional real estate market news and to increase general confidence in the region. Creating content that captures their individual competitors. Also, the ultra-bright screens emanating from their windows consistently reinforce their presence throughout the area.
Intouch offers software and hardware with incredible flexibility. It’s not a one-size-fits-all solution. Each element was designed with the agency in mind to work for the agency’s specific needs. From fully managed software updated in “real time” by InTouch, to offering the ultimate hassle-free windowing solution, a software management CRM that gives agents more control, fully flexible solutions that fit Is. For larger chains, the software can be designed to connect connected branches, offering a more centralized approach to delivering consistent brands and messaging, and all-in-touch teams for seamless group integration. can be controlled by
As part of the Intouch package, the company offers a complementary graphic design service. It’s great for promoting your unique selling proposition and can also be used to create infographics or visualize your statistics from Dataloft Inform, so you can regularly update your customers and prospects with interesting information.
The right partnership, screen prominence and material relevancy provide the added validation and reassurance needed to encourage sellers who are considering whether it is risky to put their homes on the market during uncertain times. This gives you the decisive competitive advantage in the form of an imbalance between supply and demand. Stakeholders feel like they’re “always online” and, more importantly, they’re always one step ahead of the game.
Steve Blackler, InTouch Display Sales Manager, commented on the relationship, “For InTouch, working with Dataloft Inform was a no-brainer. Our focus has always been on providing cutting-edge displays with ultra-high brightness. At the same time, however, they are constantly looking for ways to innovate content and make their customers’ lives easier. Dataloft provides just that, transforming complex data into engaging, relevant and easily digestible information. It’s all so relevant, intuitive and easy to follow.”
Rory Black, Director of Dataloft Inform said, “Our exciting new partnership with InTouch Display allows us to leverage a new marketing channel to attract the attention of both buyers and sellers. The quality of InTouch digital screens is exceptional and our joint offering of infographics and hyper-local market insights allows clients to firmly take the spotlight. This is a great opportunity to maximize the effectiveness of both platforms to drive our customers’ businesses forward.”
Using the right technology and materials for maximum impact gives agents the all-important human touch and more time to deliver winning deals. Traditional marketing practices don’t keep up with the current pace of the market and the agents who are successful are the ones who are constantly thinking outside the box.
With the fall selling period likely to be the next big test for the market, brokers must now consider how to boost seller and buyer confidence to avert a potential crash. Getting a listing takes more than a property’s ability to offer. It’s important to engage with sellers before they even consider going to the market. By combining Intouch and Dataloft Inform, you can sell your agency’s strengths along with the truth about your local market, even when it’s closed.
To request a demo or to discuss how you can benefit from an Intouch Digital Screen solution, contact Steve Blackler at [email protected] or call 01934 670 014 www.intouchdisplay.co.uk For more information on Dataloft Inform visit dataloftinform.co.uk
*ONS house price index 22 May