Indian e-commerce promoter GoKwik has partnered with caller ID platform Truecaller to enable instant customer verification.
GoKwik, a networking platform that offers full-stack solutions to D2C brands, marketplaces and omnichannel e-commerce players, leverages the brand’s expertise in user identification and verification to improve conversions and RTO (Return to Origin ) to reduce. Because Truecaller is on board.
Additionally, the scope of the partnership is reportedly aimed at creating a seamless shopping experience and reducing returns for e-commerce and digital-first brands in India.
The Truecaller SDK enables mobile-first startups, developers and enterprises to simplify customer verification for web and mobile apps. For GoKwik, the company will optimize the existing dynamic product model with the Truecaller SDK. Truecaller executives stated that as part of the partnership, they will use their 1-tap verification solution for businesses building storefronts on the e-commerce platform.
This process is designed to ensure their end customers don’t have to worry about manually filling out name, phone number and other details or OTP issues with GoKwik and Truecaller SDK powered online shopping experience.
How is the return to origin?
According to Press Trust of India, RTO or Return to Origin that occurs due to unsuccessful delivery of goods is a major pain point for e-commerce and online retailers. Industry-wide data cited by the news agency shows that about 20% of orders are returned to the original. For cash on delivery orders, this figure increases to 40%.
According to data provided by Datadriveinvestor.com in May 2022, RTO is one of the biggest problems faced by e-commerce businesses, accounting for over 30% of orders and each RTO causes a loss of INR 100-200 per order. (including shipping, labor, packaging, fuel, scheduling, etc.)
Common reasons for RTO are an incorrect address entered by the user, user fraud, as well as impulse purchases by the user with cash on delivery options and subsequent negligent refusal of delivery or making the item available on another platform at a lower price. to be there.
goquik-trucaller SDK strategy
As e-commerce fraud is one of the main reasons for RTO, GoKwik-Truecaller SDK for merchants will work to reduce return to origin caused by phone number fraud. This provides an opportunity for greater accuracy in tracking unverified customers who are more likely to commit RTO fraud.
As the Press Trust of India further points out, D2C brands such as BoAt, Bombay Shaving Company, Neiman and Sanfe on the GoKwik network have already enabled login via the Truecaller SDK to improve the overall user experience.