Vahdam India appoints Sneha Beriwal as CMO

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Vahdam India has appointed Sneha Beriwal as Chief Marketing Officer (CMO) to shape, drive and execute its marketing strategy. Beriwal will lead the entire marketing function at Vahdum India, reporting to Founder and CEO Bala Sarada.

“She comes to Vahdam at an exciting time of growth and brings a tremendous amount of marketing expertise. As CMO, she will help take the company to the next level of growth using her storytelling and brand building skills,” said Sarada.

Beriwal has over 17 years of experience and before joining Vahdham he worked for the Aditya Birla Group for five years where he started as Marketing Associate Vice President at Aditya Birla Payments Bank and then at Aditya Birla to a flagship, brand and campaign in Fashion Industry & Retail Limited – Pantaloons and in 2022 he was Joint Vice President, Marketing at Aditya Birla Health Insurance Company Limited. He has also worked at various consumer goods companies such as Nestle, Dabur, Westmill Foods and Novartis.

“I share in Bala Sarada’s vision to build a global brand from India. Vahdum has all the ingredients to create a very unique and compelling brand. The vision, the product and the ambition to create something global is a combination that is unique to Vahdum. I want to leverage my experience in branding, storytelling and customer centricity and contribute to this growing, purpose-driven organization,” said Berrywal.

Vahdam India was founded in 2015 by Bala Sarada with a mission to create a native Indian brand for the world. The company claims to have raised funding from reputable funds such as IIFL, Sixth Sense Ventures and Fireside Ventures.

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