NEW YORK and JAKARTA, Indonesia, July 5, 2022 /PRNewswire/ — WHP Global (“WHP”), one of the world’s largest and fastest growing global brand management companies, today signed an agreement for the Lotto® brand. announced a partnership. Point. MAP Aktif Adiperkasa Tbk (“MAA” or “MAP Active”), a sports, children’s and leisure subsidiary of PT. Mitra Adiparkasa TBK (MAPI) and an ASEAN leader in sales and marketing of premium brands. Under the terms of the agreement, MAA will act as Lotto’s regional partner in Southeast Asia to further increase the retail presence of Lotto’s apparel, footwear and accessories business through an omnichannel approach that includes standalone stores, wholesale and e-commerce distribution.
WHP Global has signed a new deal with MAP Active for the Lotto brand.
Founded in Italy in 1973, Lotto is known worldwide for its innovative, performance-oriented footwear, apparel and accessories featuring the signature double diamond logo. Lotto has its roots in football and tennis and is used by top athletes such as professional football teams AC Milan and Juventus FC, elite footballers Dino Zoff, Ruud Gullit and Andrey Shevchenko, and tennis Grand Slam champions John Newcomb, Martina Navratilova and Francesca Schiavone Born and others. . Marion Bartoli. Today, the lottery is distributed in over 100 countries and is a major force in both football and tennis. The brand is currently worn by over 40 soccer teams, over 300 professional soccer players and over 200 professional tennis players worldwide, including current world No. 2 women’s tennis sensation Ons Jabur in singles and WTA doubles. , No . 1 Alice Martens and No. 3 Katerina Sinyakova.
“Lotto already has a strong business in Malaysia through a long-term license with Prestige Sports and we are delighted to onboard a regional omnichannel retail partner like MAA. Along with our anchor partner, Lotto Sport Italia, MAA, the work will focus on growing our iconic brand in its home market of Indonesia, as well as key markets in Vietnam, the Philippines, Thailand and Singapore,” said Stanley Silverstein, Chief Commercial Officer, WHP Global . Lotto is the owner of the brand.
“MAP Active is excited about the partnership with WHP and the growth of the iconic global brand Lotto across Southeast Asia. Enthusiasts have access to Lotto-exclusive products such as shoes, bags, balls and accessories, both in-store and online. There will be better access. Doing business across the country and region,” said Nicholas Jones, MAA vice president.
About PT card
PT MAP Aktif Adiperkasa Tbk (MAPA) is an ASEAN brand commerce entity that manages and markets international brands in the Indonesia, Philippines, Thailand and Vietnam regions. As a subsidiary of PT Mitra Adiparakasa TBK (MAPI), MAPA operates over 40 exclusive brands in 1,199 stores in over 100 ASEAN cities and 10 online sites. Its three primary businesses are Sports, Leisure and Kids, which are sold through mono and wholly owned multi-brand store formats including Planet Sports, Sports Station, Golf House and Kidz Station. In 2018 the company acquired Astec, a leading regional badminton, fitness and leisure brand founded by Olympic champions Alan Budikusuma and Susi Susanti. For more information on MAPA, visit www.mapactive.id.
About WHP Global
WHP Global is a New York-based leader that acquires global consumer brands and invests in high-growth distribution channels, including digital commerce platforms and global expansion. WHP has a controlling interest in ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, WILLIAM RAST®, LOTTO®, TOYS“R“US® and BABIES“R“US® as well as a controlling interest in the ISAAC MIZRAHI ® brand. Together, the brands generate $4.2 billion in retail sales worldwide. The company also has WHP+, a turnkey digital e-commerce platform for brands with full in-house operations including technology, data analysis, logistics, creative and digital marketing, and WHP Solutions, an Asia-based sourcing agency. For more information, please visit www.whp-global.com,
About Lotto Sport Italia Spa
Lotto Sport Italia is an Italian footwear and sportswear company based in Trevignano, near Venice, in the center of Italy’s sports system district. The company has long combined Italian sports design with specialized sports know-how in a diverse product portfolio. Over the years, Lotto has become synonymous with quality, perseverance and self-development, always linked to sport. Today the company continues its success story with international sponsorships and partnerships with some of the best talent in the world. Visit www.lotto.it for more information.
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Source WHP Global